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We-- when I was generated, I was asked by the board to ensure that Cover is a multiyear growth tale with a path to earnings, right? So for me, task one was to make certain that we had the proper output appearing of our manufacturing possessions and not have so numerous empty coverings or SKU stocking out at retail in Canada.
I asked to increase quality to make sure that we can improve consumer pull over time, as well as that includes the THC component, and also the group has responded well, however it takes a while for that to pull-through at retail. So you're not also always seeing the results of the work that we have actually done on shelf, at a retail yet (building awnings).
That job is still under method. balcony sun shade. And as Mike stated, we want to have some things to chat concerning on our next profits call. And so-- and afterwards last but not least, I likewise asked to not develop inventory to ensure that we could have extra attractive gross margins if we placed a lot more throughput via our plants, but we would certainly simply be developing stock.
I believe from right here is where-- we have some work to do. And also Mike, I would certainly like you to perhaps stroll with a construct in your mind from where we finished in the quarter from a General Practitioner viewpoint approximately up to our margin target.-- Principal Financial Police Officer Yeah, I think truly checking out the 7% gross margin reported in the quarter, I think it's very easy to bifurcate out between volume influences on reduced production volume versus phenomenal tasks that return to execution.
As well as when you readjust for that and also look purely at what ought to have taken place for the quarter simply based on those effects, that brought us to around 17% or 18% margin for the quarter. As well as we believe that's an excellent proxy of what to expect over the following quarter approximately.
The various other thing that dragged our margin down is actually just executional items. So getting our pack days right, so that we can deliver product with adequate rack life prior to it goes to the province (black awning). There were some production difficulties in regards to getting the phasing of assembly line up as though enabled us to supply for appropriate life span.
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And that's where the intricacy of our operation enters into play, as well as this is where the SKU justification is really giving us with a much easier structure to run our supply chain off of. So my view is when you take a look at the supply chain in Smiths Falls, we plainly have a large facility.
-- BMO Funding Markets-- Analyst Thanks. Really helpful. Your next concern comes from Andrew Carter from Stifel. Please go on.-- Stifel Financial Corp.-- Expert Good morning. I just wished to ask in kind of pursuing the amendment with Acreage. I appreciate the possible decrease in dilution for Cover as well as the company website disadvantage security below.
market, below your sort of 10% to 15%. I think provided the interest by Canopy in seeking various other choices along not much job done to day by Acreage, could you aid us comprehend the incremental commitment right here of at the very least $87.5 million versus type of allowing this contract run its course and try this site also potentially having complete flexibility to pursue various other alternatives? Many thanks.
They have an actually solid plan to deal with those imperfections, and also we feel respectable about that plan. I would certainly also state, Andrew, that the original purchase left extremely little shake room in regards to outs. And also so it wasn't as simple as letting it play out and strolling away. It was actually the obstacle for us as well as for the Acreage team was to actually recraft a bargain that would provide them the maximum-- the highest probability of success since the other situation where they they sort of limped along wasn't palatable to Acreage as well as their investors or Cover and our investors.
upon permissibility which by the method I think, is coming faster than clearly, people believed it would perhaps a year back. And we're currently seeing the benefit of having our brand names in the U.S. market, and I can't wait to get our 2.0 products on the market. So I assume it was I think it was the means to create a genuine triumph out of the initial plan that we had with Property. best awnings.
-- Expert Thanks. I'll pass it on. Your next concern comes from Bryan Spillane from Bank of America. Please proceed.-- Bank of America Merrill Lynch-- Expert Hey. Greetings everyone.-- President Hey Bryan.-- Bank of America Merrill Lynch-- Analyst I wanted to follow-up on Vivien's question earlier simply about worth and also prices.
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So taking share from the illicit market? And afterwards exactly how much of that could be countered from a profession below the extra value-added product right into the worth section? So I'm simply attempt to obtain an understanding of just what that trade-off could be in between acquiring share yet also possibly it cannibalizing your existing organisation?-- President Yeah, awning shelter so like it's a weird market when you think concerning that.
I believe we're just stating we're taking share of the worth market that currently exists. I likewise believe that we remain in our infancy as a market, Bryan, in regards to trading customers up and also speaking to them concerning the distinctions in-- this isn't-- there's been a whole lot of conversation on the cannabis area about does it wind up being an asset business? Well, this isn't-- we're not purchasing car components below.